Affordable SEO Tips To Increase Web Traffic

 affordable seo

 

SEO is the singular most important factor in online marketing today. Your ranking determines how far up the digital ladder your business can climb — or fall.

But SEO services can be surprisingly expensive. And since SEO is the life’s blood of your digital strategy, you’ll want the best results for the least amount of money.

But there’s good news! There are simple, affordable SEO tactics you can use that won’t break the bank!

Keep reading to discover how you can increase your web traffic without shelling out tons of cash.

Affordable SEO Tips to Increase Web Traffic

Boost Your Local Results

Sure, if you’re a nationwide or global company, your worldwide SERP is going to be a huge factor. But don’t neglect the importance of your local search results.

If you’re a small business or focus on a specific region, it’s paramount that you focus on your local results.

Google’s search engine uses geolocation. And even if a user doesn’t type an exact location in, their results are specific to their area.

This is where Google My Business comes into play. My Business is a fantastic resource for sites, precisely because of geolocation.

If you’ve filled out a My Business page, your location will likely be the first thing listed.

It’s understandable that this can get a bit confusing, so here’s a quick example:

Let’s say there are two competing ice cream stores.

The first store doesn’t use My Business and instead focuses on global SEO tactics. The second business uses My Business and fills out all of the relevant information — especially location.

Next time a user searches for ‘ice cream’, the second business is far likelier to pop up than the first.

The more specific you get with your location based content, the stronger your local SERPs will be.

Get Social

You’re probably wondering how you can use your social media pages to boost your web traffic. Believe it or not, the use of social media is one of the best, most affordable SEO tools out there.

Generally speaking, businesses use their social pages for promotion and promotion only. This works sometimes, but you can do better than that.

Be sure to link to your website in natural, organic ways. For instance, linking your blog posts on social pages is a great way to increase inbound traffic.

Increase On-Page SEO

Our last tip is a bit more time consuming, but could also be the most helpful. One of the best ways to increase traffic to your site is by focusing on the content itself.
Here are a few easy ways to boost your on-page SEO:

  • Set a keyword for every page and post and include it within your text in natural ways. A quick word of warning, be sure not to overdo it. Google may mistake your content as spam if you’re making poor use of a keyword.
  • Set your URLs to short, user-friendly phrases. Be sure to use hyphens instead of underscores as well. An easily readable URL is the easiest SEO tool in your arsenal.
  • Build strong links. One of the top ways to increase your ranking, and thus web traffic, is by cementing your status as an authority. Focus on the specific, niche content your site specializes in.

Affordable SEO For Any Business

We know that SEO is a beast to tackle, especially since it constantly morphs and evolves. If you’ve found affordable SEO tools that worked for your business, let us know in the comments below!

And if you need some help getting the word out about your business, contact us today! A press release is a great and affordable way to boost brand awareness.

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