How Press Release Distribution Can Help Your Business

press release distribution

Press release distribution is key to getting your business before the right audience.

Press releases have been around for many years, but are only now being used in the internet marketing world. Today, press release distribution to the media is an innovative way to increase your search engine ranking, and gain increased online visibility for your website along with  unique visitors that will add up to more sales.

But did you know you can get even more from your press releases by sending them to clients and prospects?

Here are a few of the key benefits of this press release distribution strategy:

  • Keeps your company fresh in their minds

You never want to go off the radar screen of your clients and prospects. If they forget about you, they could wind up doing business with one of your competitors instead. By sending out press releases to clients, prospects, vendors, etc. on a regular basis, you keep your name fresh in their minds and help cultivate long-term relationships based on trust and familiarity.

  • Educates them about your company

An informed client is always the best client. The better your clients and prospects understand who you are, what you offer, and what you stand for, the more likely they are to do business with you and be satisfied. They’re also more likely to refer you to others because they’ll be able to speak authoritatively about your company.

  • Reinforces current clients’ decision to hire you

Your clients want to know that they’ve hired the right company. They like seeing positive stories about your company because it justifies their decision to do business with you. It boosts your value and credibility in their eyes.

  • Creates the perception that you’re constantly getting press coverage

Perception is everything. When your clients and prospects are seeing news releases from your company on a regular basis, they automatically assume that your company is getting a lot of media coverage, reinforcing the fact that they’ve chosen the best.

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