Press Release Ideas

press release ideas


If you’re stuck for press release ideas just let us know, and we’ll see what we can come up with. We want to try and come up with one topic that’s newsworthy and attention-grabbing, rather than rambling on at length about how great your business is, which would be a sure way to get your press release rejected, by the way.

To get you thinking, here are a few tried-and-true press release ideas. You won’t go wrong with any of these choices!

Something New:

press release ideas

  • New product
  • Updated version of a product
  • New website
  • New employee
  • Book
  • Upcoming interview
  • Blog post

Special Offer:

press release ideas


  • Discount
  • Free giveaway
  • Product bundles



Press release ideas

  • An upcoming webinar/workshop/teleseminar you are hosting
  • Reveal how your product or service solves a problem
  • Reveal why your product or service will save time, or money, or simply make life easier
  • Any inspirational story related to your business


New Information in your Industry:

press release ideas

  • Research or study findings
  • Predictions or projections on trends in the industry
  • Survey findings
  • Reports
  • Expert view on an issue
  • Debunk a common myth in your industry


Company Information:

press release ideas

  • Grand opening
  • Expansion
  • Moving
  • Company anniversary or milestone
  • Explain why and how you started your business as a ‘human interest’ story



press release ideas

  • Holiday promotion (Christmas, Thanksgiving, Black Friday, Christmas, New Years, July 4th, Labor Day, Halloween)
  • Other special day promotions (Mother’s Day, Father’s Day, Graduation, Valentine’s Day, Back to School)



These are just a few press release ideas to get you started. Ideally you want to release a new press release every few weeks, so it’s a good idea to have some ideas up your sleeve.

For more suggestions, download your free copy of “100 Press Release Strategies” at Get Press Release Services!

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