What is a Press Release?

 

what is a press release

What is a Press Release and How Can You Benefit?

What is a press release?  It’s a formal news document that highlights an aspect of your business – whether it’s a new product, a sponsored event, or any other information that you want publicized.

But there’s a big difference between regular news articles and press releases. A press release isn’t written like a news article, and it shouldn’t be full of facts. It’s intention is to announce one specific thing only, and for that reason it shouldn’t be too long.  It needs to answer the basic journalistic questions of who, what when, where and why, it has to follow a prescribed format, and it’s always written in the 3rd person.

Your press release will let the media know about your event in the hopes that a reporter will see your story and write a news article about it. But it will also get picked up by blogs, websites and social networks, providing you with plenty of publicity all over the web – in effect becoming a vehicle for direct marketing.

Benefits of a Press Release:

It doesn’t matter how big or small your business might be – you can reap huge benefits from press release distribution. You can end up with coverage in all types of publications, from trade journals and magazine, to blogs and podcasts.

  • It’s an inexpensive way to advertise:

Compared to paid advertising, it’s far more affordable and often more effective.

  • It will boost your visibility:

You’ll be letting people know who you are, what you do, and why they need you.

  • You’ll be seen as an industry expert:

Being an expert in your field will help you gain the trust of potential customers which will make them want to buy from you.

If a press release isn’t something you’ve tried before, give it a go. You’ll be amazed by the results.

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